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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-4 Wochen30-90 min60-120 min30-60 min
Participantsdifferent
5-201-63-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineDecision Tree, Option Map, Assumption ListFlywheel Map, Friction Points, Growth Levers, Experiment BacklogICE Table, Top Idea List
Tagsno overlap
UX researchTrackingBehavior
DecisionTreeOptions
GrowthRetentionConversion
PrioritizationScoringGrowthDecision
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