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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowHighMedium
Timedifferent
1-4 Wochen60-90 min1-4 Wochen45-60 min
Participantsdifferent
5-204-101-62-8
Formatdifferent
AsyncWorkshopAsyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineProblem Cluster, Prioritized Challenge, ExperimentExperiment results, Decision log, Learning summaryAssumption map, Test backlog, Risk ranking
Tagsno overlap
UX researchTrackingBehavior
FacilitationDecisionProblem solvingWorkshop
ExperimentsGrowthAnalyticsValidation
AssumptionsRiskExperimentsValidation
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