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| Criterion |  UX Research Diary Study |  Product Discovery Assumption Mapping |  Business Strategy VRIO Framework |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-4 Wochen | 45-60 min | 90-180 min | 1-4 Wochen |
Participantsdifferent | 5-20 | 2-8 | 3-6 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Assumption map, Test backlog, Risk ranking | VRIO Table, Strategic Actions | Experiment results, Decision log, Learning summary |
Tagsno overlap | UX researchTrackingBehavior | AssumptionsRiskExperimentsValidation | StrategyDiagnosisBusiness modelCapability | ExperimentsGrowthAnalyticsValidation |