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| Criterion |  UX Research Diary Study |  Product Discovery Assumption Mapping |  Business Strategy Value Chain Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 1-4 Wochen | 45-60 min | Half day | 1-4 Wochen |
Participantsdifferent | 5-20 | 2-8 | 3-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Assumption map, Test backlog, Risk ranking | Value Chain Map, Lever List | Experiment results, Decision log, Learning summary |
Tagsno overlap | UX researchTrackingBehavior | AssumptionsRiskExperimentsValidation | StrategyBusiness modelDiagnosisAnalysis | ExperimentsGrowthAnalyticsValidation |