View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Diary Study |  Product Discovery Assumption Mapping |  Decision Making Pre-Mortem |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-4 Wochen | 45-60 min | 20–45 min | 1-4 Wochen |
Participantsdifferent | 5-20 | 2-8 | Small cross-functional group | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Assumption map, Test backlog, Risk ranking | Risk list, Mitigation plan, Assumption log | Experiment results, Decision log, Learning summary |
Tagsno overlap | UX researchTrackingBehavior | AssumptionsRiskExperimentsValidation | RiskDecisionFailurePlanning | ExperimentsGrowthAnalyticsValidation |