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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumHighLow
Timedifferent
1-4 Wochen45-60 min1-4 Wochen1-5 Tage
Participantsdifferent
5-202-81-6Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncAsyncAsync
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineAssumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
UX researchTrackingBehavior
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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