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| Criterion |  UX Research Diary Study |  Growth A/B Testing |  Product Strategy GIST Planning |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-4 Wochen | Wochen bis Monate je Goal | 45-60 min |
Participantsdifferent | 5-20 | 1-6 | 3-10 | 2-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Experiment results, Decision log, Learning summary | Goals, Idea bank, Step-project list, Tasks, Learning reports | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | UX researchTrackingBehavior | ExperimentsGrowthAnalyticsValidation | RoadmapOutcomesPlanningExperiments | AssumptionsRiskExperimentsValidation |