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| Criterion |  UX Research Diary Study |  Growth A/B Testing |  Product Discovery Assumption Mapping |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-4 Wochen | 1-4 Wochen | 45-60 min | 45-90 min |
Participantsdifferent | 5-20 | 1-6 | 2-8 | 2-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | UX researchTrackingBehavior | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation | AssumptionsRiskDecisionDiscovery |