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| Criterion |  Innovation Design Thinking |  Business Strategy Value Chain Analysis |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | High | High | Medium | Low |
Timedifferent | 1 Tag bis mehrere Wochen | Half day | 2-4 h | 30-60 min |
Participantsdifferent | 4-10 | 3-8 | 3-10 | 3-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Value Chain Map, Lever List | Strategy Canvas, Value Curve, ERRC Actions | SWOT matrix, Strategic options, Action list |
Tagsno overlap | InnovationPrototypeResearch | StrategyBusiness modelDiagnosisAnalysis | StrategyPositioningInnovationValue | StrategyAnalysisMarketPositioning |