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| Criterion |  Innovation Design Thinking |  UX Research Usability Testing |  Product Discovery Concierge MVP |  Product Discovery Wizard of Oz Test |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. |
Complexitydifferent | High | Medium | Medium | High |
Timedifferent | 1 Tag bis mehrere Wochen | 1-2 h je Session | 1-4 Wochen | 2-10 Tage |
Participantsdifferent | 4-10 | Based on research question | 3-10 Kunden | 5-20 Nutzer |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Usability Issues, Severity List, Recommendations | Concierge Learnings, Service Blueprint, MVP Risks | Prototype Learnings, Manual Effort Notes, Risk List |
Tagsno overlap | InnovationPrototypeResearch | ValidationUXPrototype | MVPValidationServiceDiscovery | PrototypeValidationMVP |