View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Innovation Design Thinking |  UX Research Surveys |  Product Discovery Wizard of Oz Test |  Product Discovery Solution Interview |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | 1 Tag bis mehrere Wochen | 3-14 Tage | 2-10 Tage | 30-60 min je Interview |
Participantsdifferent | 4-10 | 50+ | 5-20 Nutzer | 5-10 Interviews |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Survey Results, Charts, Segment Insights | Prototype Learnings, Manual Effort Notes, Risk List | Solution Feedback, Objection List, Validation Notes |
Tagsno overlap | InnovationPrototypeResearch | QuantitativeResearchValidation | PrototypeValidationMVP | ValidationInterviewsPrototype |