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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Wizard of Oz Test
Product Discovery
Wizard of Oz Test
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
HighMediumHighMedium
Timedifferent
1 Tag bis mehrere Wochen30-60 min je Interview2-10 Tage30-60 min je Interview
Participantsdifferent
4-105-10 Interviews5-20 Nutzer5-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsSolution Feedback, Objection List, Validation NotesPrototype Learnings, Manual Effort Notes, Risk ListProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
InnovationPrototypeResearch
ValidationInterviewsPrototype
PrototypeValidationMVP
DiscoveryInterviewsValidation
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