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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of VRIO Framework with its method-specific working model.
Business Strategy
VRIO Framework
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.
Complexitydifferent
HighMediumMediumHigh
Timedifferent
1 Tag bis mehrere Wochen30-60 min je Interview90-180 minHalf day
Participantsdifferent
4-105-10 Interviews3-63-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Problem Statement, Prototype, Test LearningsSolution Feedback, Objection List, Validation NotesVRIO Table, Strategic ActionsValue Chain Map, Lever List
Tagsno overlap
InnovationPrototypeResearch
ValidationInterviewsPrototype
StrategyDiagnosisBusiness modelCapability
StrategyBusiness modelDiagnosisAnalysis
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