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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
HighMediumLowMedium
Timedifferent
1 Tag bis mehrere Wochen30-60 min je Interview30–60 min per interview1-4 Wochen
Participantsdifferent
4-105-10 Interviews1 participant per interview3-10 Kunden
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsSolution Feedback, Objection List, Validation NotesInterview Notes, Themes, Insight SummaryConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
InnovationPrototypeResearch
ValidationInterviewsPrototype
QualitativeResearchCustomerDiscovery
MVPValidationServiceDiscovery
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