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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
1 Tag bis mehrere Wochen30-60 min je Interview3-14 Tage30-60 min je Interview
Participantsdifferent
4-105-10 Interviews50+5-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsSolution Feedback, Objection List, Validation NotesSurvey Results, Charts, Segment InsightsProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
InnovationPrototypeResearch
ValidationInterviewsPrototype
QuantitativeResearchValidation
DiscoveryInterviewsValidation
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