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| Criterion |  Innovation Design Thinking |  Agile ROAM Board |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Low | Medium | High |
Timedifferent | 1 Tag bis mehrere Wochen | 20-40 min initial, dann laufend | 45-60 min | 1-4 Wochen |
Participantsdifferent | 4-10 | 3-15 | 2-8 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | ROAM Board, Owner List | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | InnovationPrototypeResearch | RiskAgileTrackingAlignment | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |