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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
HighLowLowMedium
Timedifferent
1 Tag bis mehrere Wochen30-60 min1-2 h2-4 h
Participantsdifferent
4-103-102-83-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Problem Statement, Prototype, Test LearningsRisk Matrix, Top Risk ListDIBB document, Belief list, Bet list, Learning reportStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
InnovationPrototypeResearch
RiskDecisionPrioritizationAssessment
StrategyDecisionAssumptionsHypothesis
StrategyPositioningInnovationValue
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