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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
1 Tag bis mehrere Wochen30-60 min je Interview30-60 min je Interview1-4 Wochen
Participantsdifferent
4-105-12 Interviews5-10 Interviews3-10 Kunden
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsProblem Evidence, Risk Notes, Customer SegmentsSolution Feedback, Objection List, Validation NotesConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
InnovationPrototypeResearch
DiscoveryInterviewsValidation
ValidationInterviewsPrototype
MVPValidationServiceDiscovery
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