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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
HighMediumMediumLow
Timedifferent
1 Tag bis mehrere Wochen30-60 min je Interview45-75 min30-60 min
Participantsdifferent
4-105-12 Interviews2-81-5
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsProblem Evidence, Risk Notes, Customer SegmentsTest Matrix, Test PlanCompleted Experiment Canvas, Success Metric
Tagsno overlap
InnovationPrototypeResearch
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryOptions
ExperimentsValidationDiscoveryHypothesis
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