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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
HighMediumLowLow
Timedifferent
1 Tag bis mehrere Wochen30-60 min je Interview25-40 min30-60 min
Participantsdifferent
4-105-12 Interviews1-51-5
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsProblem Evidence, Risk Notes, Customer SegmentsLearning Card with evidence and next actionCompleted Experiment Canvas, Success Metric
Tagsno overlap
InnovationPrototypeResearch
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryLearning
ExperimentsValidationDiscoveryHypothesis
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