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| Criterion | ![]() Innovation Design Thinking | ![]() Product Discovery Problem Interview | ![]() Product Discovery Hypothesis Prioritization Canvas | ![]() Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1 Tag bis mehrere Wochen | 30-60 min je Interview | 60-90 min | 20-35 min |
Participantsdifferent | 4-10 | 5-12 Interviews | 3-8 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Problem Evidence, Risk Notes, Customer Segments | Prioritization Canvas, Hypothesis Backlog | Test Card with a pre-set threshold |
Tagsno overlap | InnovationPrototypeResearch | DiscoveryInterviewsValidation | ExperimentsPrioritizationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |



