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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
HighMediumMediumLow
Timedifferent
1 Tag bis mehrere Wochen30-60 min je Interview1-5 Tage25-40 min
Participantsdifferent
4-105-12 InterviewsNutzertraffic1-5
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsProblem Evidence, Risk Notes, Customer SegmentsClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tagsno overlap
InnovationPrototypeResearch
DiscoveryInterviewsValidation
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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