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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
HighLowMediumMedium
Timedifferent
1 Tag bis mehrere WochenStunden bis wenige Tage45-90 min45-60 min
Participantsdifferent
4-101-41-62-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsPretotyping sketch, Test setup, Conversion data, Go or no-go decisionLean Canvas, Core Assumptions, Experiment BacklogAssumption map, Test backlog, Risk ranking
Tagsno overlap
InnovationPrototypeResearch
ValidationDemandMVP
StartupLeanAssumptionsBusiness model
AssumptionsRiskExperimentsValidation
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