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| Criterion |  Innovation Design Thinking |  Business Strategy PESTLE Analysis |  Business Strategy VRIO Framework |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1 Tag bis mehrere Wochen | 1-3 h | 90-180 min | 30-60 min |
Participantsdifferent | 4-10 | 2-10 | 3-6 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Problem Statement, Prototype, Test Learnings | PESTLE Map, External Risks, Strategic Questions | VRIO Table, Strategic Actions | SWOT matrix, Strategic options, Action list |
Tagsno overlap | InnovationPrototypeResearch | StrategyMarketAnalysis | StrategyDiagnosisBusiness modelCapability | StrategyAnalysisMarketPositioning |