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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
HighLowLowMedium
Timedifferent
1 Tag bis mehrere Wochen1 h bis mehrere Wochen1-5 Tage45-60 min
Participantsdifferent
4-101-8Nutzertraffic2-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsPDCA Log, Experiment Plan, Learning Outcome, Standard ChangeInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk ranking
Tagsno overlap
InnovationPrototypeResearch
Continuous improvementLeanExperiments
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
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