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| Criterion |  Innovation Design Thinking |  Product Discovery Outcome-Driven Innovation |  Innovation SCAMPER |
|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | High | High | Low |
Timedifferent | 1 Tag bis mehrere Wochen | Mehrere Wochen | 30-60 min |
Participantsdifferent | 4-10 | 2-6 researchers plus sample | 2-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tags1 shared | InnovationPrototypeResearch | OutcomesInnovationResearchQuantitative | BrainstormingIdeationCreativityReframingInnovation |
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