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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
1 Tag bis mehrere Wochen45-90 min60-120 min1-2 h
Participantsdifferent
4-101-62-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsLean Canvas, Core Assumptions, Experiment BacklogContradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasBusiness Model Canvas, Assumption List, Business Hypotheses
Tagsno overlap
InnovationPrototypeResearch
StartupLeanAssumptionsBusiness model
ContradictionsInnovationProblem solving
Business modelStrategyValueInnovation
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