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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
HighMediumMediumLow
Timedifferent
1 Tag bis mehrere Wochen1-2 TageHalbtags-Workshop, dann iterativ30-60 min
Participantsdifferent
4-1010-503-121-5
Formatdifferent
WorkshopWorkshop + asyncWorkshopAsync
Outputdifferent
Problem Statement, Prototype, Test LearningsKano Matrix, Feature Classes, Priority ThemesHorizon map, Portfolio view, Initiatives per horizon, Resource planABC Classification, Focus Rules, Control List
Tagsno overlap
InnovationPrototypeResearch
SatisfactionPrioritizationCustomer
StrategyInnovationPortfolioForesight
PrioritizationOperationsPortfolio
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