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| Criterion |  Innovation Design Thinking |  Product Strategy Impact Mapping |  Business Strategy GAP Analysis |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1 Tag bis mehrere Wochen | 45-90 min | 1-3 h | 2-4 h |
Participantsdifferent | 4-10 | 3-8 | 2-8 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Impact Map, Outcome Hypotheses, Delivery Options | Gap Matrix, Action Plan, Risk Notes | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | InnovationPrototypeResearch | OutcomesStrategyBehaviorPlanning | StrategyAnalysisPlanning | StrategyPositioningInnovationValue |