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| Criterion |  Innovation Design Thinking |  Business Strategy GAP Analysis |  Innovation Design Sprint |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | 1 Tag bis mehrere Wochen | 1-3 h | 4-5 Tage | 2-4 h |
Participantsdifferent | 4-10 | 2-8 | 5-8 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Gap Matrix, Action Plan, Risk Notes | Prototype, Test Findings, Decision Rationale | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | InnovationPrototypeResearch | StrategyAnalysisPlanning | Design sprintPrototypeValidationInnovation | StrategyPositioningInnovationValue |