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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
HighMediumLowLow
Timedifferent
1 Tag bis mehrere Wochen2-8 h30–60 min30–60 min per interview
Participantsdifferent
4-105-124-81 participant per interview
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsEmpathy Map, Assumptions List, Research GapsInterview Notes, Themes, Insight Summary
Tagsno overlap
InnovationPrototypeResearch
Domain-Driven DesignEventsDiscoveryWorkshop
SynthesisQualitativeWorkshop
QualitativeResearchCustomerDiscovery
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