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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
HighMediumLowLow
Timedifferent
1 Tag bis mehrere Wochen60-120 min45-90 min1-2 h
Participantsdifferent
4-102-82-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsAssumption List, Critical Assumptions, Learning PlanDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
InnovationPrototypeResearch
Theory of ConstraintsAssumptionsSystems thinking
AssumptionsRiskDecisionDiscovery
StrategyDecisionAssumptionsHypothesis
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