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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
HighLowLowMedium
Timedifferent
1 Tag bis mehrere Wochen30–60 min1-5 Tage1-5 Tage
Participantsdifferent
4-104-8NutzertrafficNutzertraffic
Formatdifferent
WorkshopWorkshopAsyncAsync
Outputdifferent
Problem Statement, Prototype, Test LearningsEmpathy Map, Assumptions List, Research GapsInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning Decision
Tagsno overlap
InnovationPrototypeResearch
SynthesisQualitativeWorkshop
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
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