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| Criterion |  Innovation Design Thinking |  Product Strategy DIBB |  Decision Making Delphi Method |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | Low | High | Medium |
Timedifferent | 1 Tag bis mehrere Wochen | 1-2 h | 1-4 Wochen | 2-4 h |
Participantsdifferent | 4-10 | 2-8 | 6-30 Experten | 3-10 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop |
Outputdifferent | Problem Statement, Prototype, Test Learnings | DIBB document, Belief list, Bet list, Learning report | Expert Forecast, Consensus Range, Assumption Notes | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | InnovationPrototypeResearch | StrategyDecisionAssumptionsHypothesis | ForecastingExpertsDecisionStrategy | StrategyPositioningInnovationValue |