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| Criterion |  Innovation Design Thinking |  Innovation Design Sprint |  UX Research Personas |  UX Research Surveys |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | 1 Tag bis mehrere Wochen | 4-5 Tage | 1-3 Tage | 3-14 Tage |
Participantsdifferent | 4-10 | 5-8 | Internes Team | 50+ |
Formatdifferent | Workshop | Workshop | Workshop + async | Async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Prototype, Test Findings, Decision Rationale | Persona Profiles, Needs Summary, Scenario Notes | Survey Results, Charts, Segment Insights |
Tagsno overlap | InnovationPrototypeResearch | Design sprintPrototypeValidationInnovation | ResearchCustomerSynthesis | QuantitativeResearchValidation |