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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
1 Tag bis mehrere Wochen60-120 min30-60 min je Interview30-60 min je Interview
Participantsdifferent
4-102-85-12 Interviews5-10 Interviews
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsContradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasProblem Evidence, Risk Notes, Customer SegmentsSolution Feedback, Objection List, Validation Notes
Tagsno overlap
InnovationPrototypeResearch
ContradictionsInnovationProblem solving
DiscoveryInterviewsValidation
ValidationInterviewsPrototype
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