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| Criterion |  Innovation Design Thinking |  Product Discovery Concierge MVP |  Product Discovery Wizard of Oz Test |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | High | Medium | High | Low |
Timedifferent | 1 Tag bis mehrere Wochen | 1-4 Wochen | 2-10 Tage | 25-40 min |
Participantsdifferent | 4-10 | 3-10 Kunden | 5-20 Nutzer | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Concierge Learnings, Service Blueprint, MVP Risks | Prototype Learnings, Manual Effort Notes, Risk List | Learning Card with evidence and next action |
Tagsno overlap | InnovationPrototypeResearch | MVPValidationServiceDiscovery | PrototypeValidationMVP | ExperimentsValidationDiscoveryLearning |