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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Communication Plan
Delivery
Communication Plan
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.
Complexitydifferent
HighLowLowMedium
Timedifferent
1 Tag bis mehrere Wochen45-90 min60–90 min60-90 min
Participantsdifferent
4-102-62-83-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Problem Statement, Prototype, Test LearningsCommunication Plan, Channel Matrix, Message CadenceStakeholder Map, Engagement Plan, Risk NotesSalience Diagram, Strategy per Class
Tagsno overlap
InnovationPrototypeResearch
CommunicationStakeholdersDeliveryPlanning
StakeholdersAlignmentFacilitationChange
StakeholdersFacilitationAlignmentGovernance
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