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| Criterion |  Innovation Design Thinking |  Delivery Communication Plan |  Product Discovery Concierge MVP |  Product Discovery Wizard of Oz Test |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. |
Complexitydifferent | High | Low | Medium | High |
Timedifferent | 1 Tag bis mehrere Wochen | 45-90 min | 1-4 Wochen | 2-10 Tage |
Participantsdifferent | 4-10 | 2-6 | 3-10 Kunden | 5-20 Nutzer |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Communication Plan, Channel Matrix, Message Cadence | Concierge Learnings, Service Blueprint, MVP Risks | Prototype Learnings, Manual Effort Notes, Risk List |
Tagsno overlap | InnovationPrototypeResearch | CommunicationStakeholdersDeliveryPlanning | MVPValidationServiceDiscovery | PrototypeValidationMVP |