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| Criterion |  Innovation Design Thinking |  UX Research Card Sorting |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | High | Low | Medium |
Timedifferent | 1 Tag bis mehrere Wochen | 20-45 min | 1-3 h |
Participantsdifferent | 4-10 | Based on research question | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Content groups, Label set, IA hypotheses | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | InnovationPrototypeResearch | Information architectureNavigationStructure | IdeationInnovationCreativity |
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