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| Criterion |  Innovation Design Thinking |  Growth A/B Testing |  Business Strategy Three Horizons |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | High | Medium | Low |
Timedifferent | 1 Tag bis mehrere Wochen | 1-4 Wochen | Halbtags-Workshop, dann iterativ | 1-5 Tage |
Participantsdifferent | 4-10 | 1-6 | 3-12 | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop | Async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Experiment results, Decision log, Learning summary | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | InnovationPrototypeResearch | ExperimentsGrowthAnalyticsValidation | StrategyInnovationPortfolioForesight | ValidationExperimentsDemandGrowth |