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| Criterion |  Innovation Design Thinking |  Growth A/B Testing |  Product Discovery Smoke Test |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | High | High | Low | High |
Timedifferent | 1 Tag bis mehrere Wochen | 1-4 Wochen | 1-5 Tage | 4-5 Tage |
Participantsdifferent | 4-10 | 1-6 | Nutzertraffic | 5-8 |
Formatdifferent | Workshop | Async | Async | Workshop |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | InnovationPrototypeResearch | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | Design sprintPrototypeValidationInnovation |