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| Criterion |  UX Design Design Studio |  Product Discovery Smoke Test |  Innovation Lean Startup |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-3 h | 1-5 Tage | Wochen bis Monate je Lernzyklus | 1-4 Wochen |
Participantsdifferent | 3-8 | Nutzertraffic | 2-8 | 1-6 |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Sketches, Concept Directions, Design Decisions | Interest Metrics, Conversion Signal, Learning Note | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | SketchingCollaborationIdeation | ValidationExperimentsDemandGrowth | LeanStartupValidationMVP | ExperimentsGrowthAnalyticsValidation |