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Criterion
Paper illustration for Design Studio
UX Design
Design Studio
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 h1-3 Wochen30-60 min60-120 min
Participantsdifferent
3-85-12 Interviews1-53-6
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Sketches, Concept Directions, Design DecisionsJob Stories, Outcome Statements, Opportunity ListABC Classification, Focus Rules, Control ListOpportunity Score Table, Top Outcomes
Tagsno overlap
SketchingCollaborationIdeation
CustomerOutcomesNeeds
PrioritizationOperationsPortfolio
PrioritizationDiscoveryOutcomesNeeds
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