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Criterion
Paper illustration for Design Studio
UX Design
Design Studio
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for ABC Analysis
Operations
ABC Analysis
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 h1-3 Wochen30-60 min1-2 Tage
Participantsdifferent
3-85-12 Interviews1-510-50
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Sketches, Concept Directions, Design DecisionsJob Stories, Outcome Statements, Opportunity ListABC Classification, Focus Rules, Control ListKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
SketchingCollaborationIdeation
CustomerOutcomesNeeds
PrioritizationOperationsPortfolio
SatisfactionPrioritizationCustomer
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