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Criterion
Paper illustration for Design Studio
UX Design
Design Studio
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Purposedifferent
When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 h1-3 Wochen10-20 min15-30 min
Participantsdifferent
3-85-12 Interviews4-100+3-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Sketches, Concept Directions, Design DecisionsJob Stories, Outcome Statements, Opportunity ListIdea List, Shared Insights, Emergent ThemesIdea sheets, Expanded concepts, Prioritized list
Tagsno overlap
SketchingCollaborationIdeation
CustomerOutcomesNeeds
FacilitationInclusionIdeation
BrainstormingCollaborationInclusionIdeas
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