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Criterion
Paper illustration for Design Studio
UX Design
Design Studio
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h45-90 min1-3 h1-3 h
Participantsdifferent
3-83-82-102-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Sketches, Concept Directions, Design DecisionsImpact Map, Outcome Hypotheses, Delivery OptionsPESTLE Map, External Risks, Strategic QuestionsGap Matrix, Action Plan, Risk Notes
Tagsno overlap
SketchingCollaborationIdeation
OutcomesStrategyBehaviorPlanning
StrategyMarketAnalysis
StrategyAnalysisPlanning
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