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Criterion
Paper illustration for Design Studio
UX Design
Design Studio
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
1-3 h1-4 Wochen45-60 min1-4 Wochen
Participantsdifferent
3-86-30 Experten2-81-6
Formatdifferent
WorkshopAsyncWorkshop + asyncAsync
Outputdifferent
Sketches, Concept Directions, Design DecisionsExpert Forecast, Consensus Range, Assumption NotesAssumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summary
Tagsno overlap
SketchingCollaborationIdeation
ForecastingExpertsDecisionStrategy
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
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