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Criterion
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
HighLowMediumMedium
Timedifferent
4-5 Tage30–60 min per interview1-4 Wochen1-5 Tage
Participantsdifferent
5-81 participant per interview3-10 KundenNutzertraffic
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Prototype, Test Findings, Decision RationaleInterview Notes, Themes, Insight SummaryConcierge Learnings, Service Blueprint, MVP RisksClick Data, Interest Signal, Learning Decision
Tagsno overlap
Design sprintPrototypeValidationInnovation
QualitativeResearchCustomerDiscovery
MVPValidationServiceDiscovery
ValidationExperimentsDemandDiscovery
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