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| Criterion |  Innovation Design Sprint |  Delivery MoSCoW |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When a release carries too many demands and priorities are only ever negotiated, MoSCoW creates clear boundaries for the next cut. Must, Should, Could, and Won't make commitment, room for maneuver, and trade-off logic visible to everyone involved. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | High | Low |
Timedifferent | 4-5 Tage | 30-90 min | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 5-8 | 3-12 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | Prototype, Test Findings, Decision Rationale | Prioritized Backlog, Release Scope, Tradeoff Notes | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | Design sprintPrototypeValidationInnovation | PrioritizationScopeDecision | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |